Meet Alex – Photographer and Product & Branding Stylist
Who is Alex?
I’m a 35 year old mama of TWO who still feels 21 and has not yet come to terms with the fact that I am a fully fledged ADULT raising two little humans #bigkidsraisinglittlekids
I LOVE being creative, it lights me up and makes my soul sing. I get lost in time when I’m working on a creative project and forget about the world around me (until I’m snapped back to reality by someone asking me to wipe their bum, build LEGO, play with them, make them a snack or read them a book).
I am a LOVER of:
everything about the rain (the smell, the sound, the way those first few drops make me feel), travel and adventure, coffee ☕️, Japanese food, culture, people and landscapes, monkey emojis , the sound of magpies, scented candles after dark, fire places on cold rainy days, going to the movies with my kids and watching their delighted faces the moment the movie starts as they munch through their snack bags and I love libraries and all of the wisdom, knowledge and legacy they contain…
What do you do?
I love helping female business owners showcase their products and passions and connect with their ideal customers through beautifully styled and thoughtful images through my photography and product and branding stylist business @lxocreativestudio.
During my time building and running my own product based business (over at @mammabelle_maternity), I learned about the power of beautiful images. I’ve managed and styled loads of photo shoots for my own (and now other businesses) and truly believe that the use of beautiful imagery has been a HUGE part of both my own and my clients business growth and success.
Planning, organising, managing and styling a successful photo shoot is a BIG job and for many business owners it can be completely stressful and overwhelming.
My goal is to alleviate all of that stress and overwhelm by managing the entire process for my clients while also connecting them with other like minded purpose-driven women in business to form collaborative partnerships in which they’re able to support each other and grow their businesses together.
Why is this work important to you?
It allows me to be CREATIVE. Being creative is a necessity for me. There have been times in my life when I’ve denied and neglected my creativity. These are the times I’ve felt most disconnected from myself and have lost my way.
It allows me to CONNECT with other like minded, purpose-driven, inspiring and empowered women. It’s important for me to surround myself with the kind of people that make me want to be a better person, who show me what is possible and inspire me to continue to live life on my own terms.
Why is confidence important to you?
Having the confidence to feel the fear and do it anyway has resulted in THE MOST amazing experiences of my life. My commitment to DOING the things I want to do (no matter how scary) has shaped my whole life and is one of the things I love most about myself.
Do you ever experience self-doubt?
YES! EVERY DAY! Self doubt is most present in my professional life. I have a HUGE fear of disappointing people and not measuring up to people’s expectations… Self doubt is most present when I’m working on a project for a client. I care so much about doing a good job and delivering amazing work that I often get caught up in self doubt and fear.
Moving past self doubt simply requires me to remind myself that ‘I’m trying‘, ‘I’m showing up‘ ‘I care‘ and ‘I’m doing my best and that’s enough‘.
I love reciting Theodore Roosevelt’s famous quote below about the man in the arena. It’s my favourite quote and I find it to be incredibly empowering and reassuring:
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings. But who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat.
What is a hurdle in your life that you have overcome?
Becoming a Mum has been one of the scariest, most uncomfortable, challenging experiences of my LIFE! Motherhood for me has been one HUGE hurdle. The only way to overcome any hurdle is to SURRENDER. Surrender what you think it SHOULD be, surrender the need to CONTROL, surrender the need for FORESIGHT, surrender those things outside of your control…
If you need to pick yourself up how do you do this?
Theodore’s quote above does the job every.single.time!
What does living life confidently mean to you?
It’s all about the ability to be both BRAVE and SHITTING ONES PANTS at the same time. Confidence and courage do not exist without fear. I think that’s where a lot of people go wrong and give up. They think that because they feel FEAR that they are not BRAVE ENOUGH or CONFIDENT ENOUGH. Quite the contrary. When one feels fear it’s because they ARE brave enough and confident enough to put themselves in a position where fear can arise.
Confidence is to feel the fear and do it anyway.
Do you set goals? How?
YES! I believe in the power of intention, setting clear goals and then setting them free (not clinging to them too tightly).
Goals give me a sense of direction and purpose. I’ve been setting goals and writing them down since I can remember. Written goals are so powerful. There’s an element of magic of putting pen to paper.
My goals are like my yearly to do lists. At the start of every year I list all of the things I want to achieve and I choose a word to LIVE BY for that year that I repeat to myself or keep in the back of my mind every day.
This year my word is NOURISHED. I surrender my goals to that word knowing that the goals that align with my word will manifest themselves somehow. And those that don’t, I let go.
How do you stay on track?
Through inspired action. I do the things that light me up and that feel right, one step at a time. One action will lead to the next and the next and the next…
How do you celebrate wins?
I acknowledge my courage and allow the feeling of being so proud of myself to linger. I think about how far I’ve come and tell myself I’m so proud of you. I listen to loud music and dance and let those feelings stay a while 🙂
What are you most enjoying in life right now?
Not feeling the need to push and strive. My ability to CHOOSE how I spend my days.
Any books or podcasts inspiring and motivating you right now?
Oprah’s ‘Super Soul Conversations’ podcast, ‘Happy Mama Movement’ podcast with Amy Taylor-Kabazz, Fiona Humerstone’s books about ‘Brand Identity’ and ‘How to Style Your Brand’ – they’re visually inspiring as well containing beautiful advice.
What is your next challenge?
A SPECIAL LOCATION COLLECTIVE PHOTO SHOOT at Temple Farmhouse Byron Bay that I’m managing and styling for a variety of different businesses and brands in early November with my photographer biz buddy Tahlia from @wyldefolkstudio_
Finally, any words of wisdom that have resonated most in your life?
It’s not happening to you, it’s happening FOR YOU, so SURRENDER and have FAITH because the UNIVERSE loves you more than you could EVER KNOW. You are exactly where you need to be.
To connect with Alex, or to find out more about her inspired work, you can find her: